Do not take branding for granted. Do not mix up marketing and branding; they are two different aspects with two different purposes. Branding evidences your credibility and solidifies your reputation. Take the necessary time to build your brand.
A Few Tips To Properly Brand Management
1. Have an overall business strategy as your brand will drive this strategy….
2. Know your target audience, don’t be afraid to research them….
3. Have a marketing strategy….
4. Know your competitors and their strategies…
5. Know how you are going to position your brand and what your benefits are….
6. Develop a logo and tagline….
7. Be consistent with content creation…. Establish yourself as an authority….
8. One of the most important things for me is to develop a messaging strategy, what do you want your audience to know? What story do you tell….
9. Something I learnt recently is to decide on my branding voice, funny but true…. Do you want to sound professional, authoritative or happy go lucky….
10. Monitor and review your brand performance and revise accordingly….
Much success to all in building resilient reputable brands for your business….
